Are you certain about this?

The art of positioning involves figuring out what’s meaningful in the mind of your ideal customer.

Not what you think is important. What they think is important.

So every now and then, I see something like this that makes me wonder how they arrived at this as a statement.

Certainty in every bottle

Now, I am by no means a wine connoisseur, but I can’t think of the last time I chose a bottle of wine based on certainty.

Is that really a consideration amongst wine purchasers?

Who looks at that and thinks, “Oh, ‘certainty’. Fabulous. Lets’ get that one!” ?

Make sure you get outside of your jar, outside of your peers and your industry, and choose a statement that’s meaningful to your customers.

About The Author

Get the free worskheet:

13 ways to differentiate your business.

Don't think about it. Do it. Start being meaningfully different today.

We don’t spam! Read our privacy policy for more info.

Why You?

Download our free worksheet to get started!

Strategy first

Get clarity and direction.

Logo design

First impressions matter.
Look the part!

Website design

Your digital home. The property you control.
Make it count.

Ongoing Content

Demonstrate your expertise. Separate yourself from your competition.

Website support

Keep it safe from hackers and in tip-top shape!

Scroll to Top