I see this pattern all the time. Perhaps you do as well.
- At businessname we pride ourselves on…
- At businessname we specliase in…
- At businessname we do this other boring thing you don’t care about…
This is a red flag for me: a sign of inward thinking instead of putting their customer first.
Even if you take out the redundant “at businessname” (the sentence doesn’t need those extra words) it’s still a lazy bit of copywriting.
Focus on your customer. What do they need? What do they want? What are you solving for them?
The only place this type of sentence has a home is on your About Us page. Maybe.
Got this somewhere else on your website? Change it!
