At businessname we put ourselves first

I see this pattern all the time. Perhaps you do as well.

  • At businessname we pride ourselves on…
  • At businessname we specliase in…
  • At businessname we do this other boring thing you don’t care about…

This is a red flag for me: a sign of inward thinking instead of putting their customer first.

Even if you take out the redundant “at businessname” (the sentence doesn’t need those extra words) it’s still a lazy bit of copywriting.

Focus on your customer. What do they need? What do they want? What are you solving for them?

The only place this type of sentence has a home is on your About Us page. Maybe.

Got this somewhere else on your website? Change it!

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