The difference between a strategy and a plan
Strategy is one of the most overused and misunderstood terms in business today. I stumbled on this video that clearly
You don’t need a brand purpose (unless you do)
Brand Purpose is perhaps one of the most misused and ham-fisted methods of differentiation in use today. If you do
Run the maths
Advertising companies sometimes try to lock you into contracts, selling you services that you may or may not even need.
At businessname we put ourselves first
I see this pattern all the time. Perhaps you do as well. At businessname we pride ourselves on… At businessname
Beware of the Like-Minded networking group
How often do you see something like “connect with like-minded people” on an invitation or networking group page? That’s fine
Digital Marketing isn’t what you think it is
Are you one of the many small business owners focused on digital marketing? There might be a big gap in your thinking.