The difference between a strategy and a plan
Strategy is one of the most overused and misunderstood terms in business today. I stumbled on this video that clearly …
You don’t need a brand purpose (unless you do)
Brand Purpose is perhaps one of the most misused and ham-fisted methods of differentiation in use today. If you do …
Run the maths
Advertising companies sometimes try to lock you into contracts, selling you services that you may or may not even need. …
At businessname we put ourselves first
I see this pattern all the time. Perhaps you do as well. At businessname we pride ourselves on… At businessname …
Beware of the Like-Minded networking group
How often do you see something like “connect with like-minded people” on an invitation or networking group page? That’s fine …
Digital Marketing isn’t what you think it is
Are you one of the many small business owners focused on digital marketing? There might be a big gap in your thinking.