The Perils of Perfectionism
I’ve been a bit hypocritical lately. I’ve been not taking my own advice. Quite happy to tell others, but I
Outdo your competition by reversing the polarity
Some products and services can be hard to differentiate. Industries can become a bit samey. If you’re in this situation,
Brand Strategy – What’s the point?
What’s a brand? Jeff Bezos is quoted as saying, “Your brand is what other people say about you when you’re
Just maybe, it’s not the internet killing your business
Jeff Bezos (Amazon) has been quoted as saying, “Your brand is what other people say about you when you’re not
The slightly scary way to differentiate your business
Being safe makes it difficult to really differentiate yourself from your competitors. You might have to do something a little
We took our own advice: introducing The Intentional Branding Company!
If we were advising a client in our situation, we know what we would have recommended. So, we finally did