Has your business just been through a

Generational change?

Now it’s time to make it your own!

Ready to make your mark?

You’ve taken the reins of a business from the founder. They did things their way, but now it’s time to put your own stamp on things and drive it forward.

As the saying kinda goes, “what got them here, won’t get you there”.

  • Do you feel like your marketing’s not really hitting the spot?
  • Are you a bit embarrassed when you compare your image with the leaders in your industry?
  • If someone asks you what you do, do you struggle to come up with an interesting answer?

You’re in the right place!

We’re not about telling you the best time to post on Facebook (like it actually matters anymore) – we’re here to help you figure out what you should be doing and saying so that you’re the obvious choice for your ideal client.

Getting clear on your strategy makes your marketing tactics obvious.

Stop wasting time and money on things that don’t get results!

Strategy before tactics

Many marketing or ad agencies will jump straight to tactics. “Build this new website” or “run this campaign”.

These are tactical things – but without a strategy, it’s like jumping in the car and driving without first deciding where you want to go!

If you’re feeling a bit stuck and get the sense that your marketing isn’t working, there’s a pretty good chance it’s because you’re busy driving that car without having a clue where you’re driving to.

Let’s stop for a second and check that map.

Our secret weapon: Brand Strategy

Small business marketing strategy is often too shallow. “Post to Instagram 3 times a day” you might hear. Is this a useful marketing strategy? (It’s not even a strategy, to be honest!)

"Your brand is what people say about you when you're not in the room" - Jeff Bezos

Instead of just another marketing strategy, let’s take a long-term look at where you want to go.

A Brand Strategy for your small business takes a deeper look. If you’re after clarity, control and confidence then a Brand Strategy will help you get there.

Get clear on who your ideal customer is

Knowing and understanding your ideal customer is the first step – as everything you do needs to be looked at through their eyes.

Understand why they would choose you

The reason your customer chooses you is often not the one you think. If you’re promoting a bland or generic point of difference then we need to talk. Like, now.

Have a plan for reaching them with this message

How do we join these dots? What’s the best way to reach your customers with your message?

With these building blocks in place, your marketing tactics become much clearer and more purposeful.

Dare I say: intentional.

The process

Step 1: Start with strategy

Develop your Brand Strategy. How are you “better” in a way that means something to your ideal customer?

Step 2: Look the part

You don’t get a second chance to make the right first impression. Does your logo and the other visual aspects of your brand line up?

Step 3: Prioritise

There are hundreds of tactical things that you can implement. What makes sense, and what doesn’t? And in what order?

Step 5: Website

Your digital home. This is the bit of real estate on the web that you control. Does it communicate what it needs to?

Step 6: Your ongoing marketing

What marketing tactics do you need to be looking at each month?
Remember: there is more to marketing than promotion! We need to look at product, price and place too.

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13 ways to differentiate your business.

Don't think about it. Do it. Start being meaningfully different today.

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