Brand Strategy
for
Small Business

Understand the “Why” so you can nail the “How”

Think your marketing’s not really hitting the spot?

You’re in the right place!

We’re not about telling you the best time to post on Facebook (like it actually matters anymore) – we’re here to help you figure out what you should be doing and saying so that you’re the obvious choice for your ideal client.

Getting clear on your strategy makes your marketing tactics obvious.

Stop wasting time and money on things that aren’t get results!

Strategy before tactics

Many marketing or ad agencies will jump straight to tactics. “Build this new website” or “run this campaign”.

These are tactical things – but without a strategy, it’s like jumping in the car and driving without first deciding where you want to go!

If you’re feeling a bit stuck and get the sense that your marketing isn’t working, there’s a pretty good chance it’s because you’re busy driving that car without having a clue where you’re driving to.

Let’s stop for a second and check that map.

Why a Brand Strategy?

Who

Get clear on who your ideal customer is

Knowing and understanding your ideal customer is the first step – as everything you do needs to be looked at through their eyes.

Why

Understand why they would choose you

The reason your customer chooses you is often not the one you think. If you’re promoting a bland or generic point of difference then we need to talk. Like, now.

How

Have a plan for reaching them with this message

How do we join these dots? What’s the best way to reach your customers with your message?

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