Q: Why do I need blog posts?

Blog posts, in this context, are basically articles on your website. They're great for Google and SEO (Search Engine Optimisation) and if done right can help position you as the expert in your field. They also last "forever", so have more long-term benefits than social media posts.

Q: Why do I need email newsletters?

Unless you pay the social media platform, chances are people won't see your posts. They tend to get mostly hidden, and this, of course, is how they make their money. On the other hand, email newsletters land directly in your subscriber's inbox. Sure, they can delete them - nothing you do reaches 100% of your audience. However, if you look at open rates and click-through rates of email newsletters, they are usually significantly higher than social media clicks and engagement figures.

Question 1

Why do I need blog posts?

Accepted Answer

Blog posts, in this context, are basically articles on your website. They're great for Google and SEO (Search Engine Optimisation) and if done right can help position you as the expert in your field. They also last "forever", so have more long-term benefits than social media posts.

Question 2

Why do I need email newsletters?

Accepted Answer

Unless you pay the social media platform, chances are people won't see your posts. They tend to get mostly hidden, and this, of course, is how they make their money. On the other hand, email newsletters land directly in your subscriber's inbox. Sure, they can delete them - nothing you do reaches 100% of your audience. However, if you look at open rates and click-through rates of email newsletters, they are usually significantly higher than social media clicks and engagement figures.

Question 3

What's a Google Business post?

Accepted Answer

Formerly known as Google MyBusiness pages, your Google Business profile features the ability to add posts, kinda like any other social media channel. They're not for people to like or comment on, but they can show up in search results and they're useful for SEO.

Question 4

Why don't you do more social media posts?

Accepted Answer

We plan and execute a relatively small number of posts compared with others for a few reasons. Firstly we're aiming for quality rather than quantity. Secondly, we want to give you breathing room in your feed if something happens that you want to post quickly. "Johnny on the spot" posts can be useful, and if your feed is crowded with ours, we'll end up stepping on each other's toes. Finally, we're not putting all our eggs in the social media basket. By incorporating articles on your website and adding email newsletters into the mix, we believe that's a better use of our time and your money!

Question 5

Where does the video shoot take place?

Accepted Answer

Pretty much anywhere you like! Best to keep it within about a 90-minute drive from Rockhampton. For the full-day shoot, we can visit multiple locations in one day if practical, but for shorter ones, we're best to keep it at a single location per shoot.

Question 6

Are the videos vertical or widescreen?

Accepted Answer

Both! We shoot with a multi-format edit in mind. Translation: We'll edit a full-length widescreen version (YouTube, LinkedIn) as well as a series of shorter vertical highlights (Facebook, Instagram) from that same video.

Social Media and Content Marketing

Economy Class

Business Class

First Class

Stuff you should know

Why do I need blog posts?

Why do I need email newsletters?

What’s a Google Business post?

Why don’t you do more social media posts?

Where does the video shoot take place?

Are the videos vertical or widescreen?

Get the free worskheet:

13 ways to differentiate your business.

Why You?

Strategy first

Logo design

Website design

Ongoing Content

Website support

Social Media and Content Marketing

Is coming up with stuff to post on social media a hassle?

Economy Class

Business Class

First Class

Stuff you should know

Why do I need blog posts?

Why do I need email newsletters?

What’s a Google Business post?

Why don’t you do more social media posts?

Where does the video shoot take place?

Are the videos vertical or widescreen?

Get the free worskheet:

13 ways to differentiate your business.

Why You?

Strategy first

Logo design

Website design

Ongoing Content

Website support