Positioning Statement Generator

For(Required)

Enter you target customer segment in here. For example: “town planners” (don’t include the quotes.)

who(Required)

Enter the statement of need or opportunity in here. For example: “need to make good decisions around the location of services”

the(Required)

Product or service name

is a(Required)

Product category – what kind of product or service is it?

that(Required)

Key benefit or compelling reason to buy. Example: “visualises the availability of social inclusion offerings to aged people.” Note: this is the end of your first sentence.

Unlike

Optional (but with bonus points!) you can add this final sentence. Name the primary competitive alternative. Example: “reading through pages of statistics”

our product

Add your statement of primary differentiation. Example: “provides a quick visual reference with the ability to dig deeper once the “low hanging fruit” has been identified.”

This field is for validation purposes and should be left unchanged.

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