For(Required)Enter you target customer segment in here. For example: "town planners" (don't include the quotes.) who(Required)Enter the statement of need or opportunity in here. For example: "need to make good decisions around the location of services"the(Required)Product or service name is a(Required)Product category - what kind of product or service is it? that(Required)Key benefit or compelling reason to buy. Example: "visualises the availability of social inclusion offerings to aged people." Note: this is the end of your first sentence.UnlikeOptional (but with bonus points!) you can add this final sentence. Name the primary competitive alternative. Example: "reading through pages of statistics" our productAdd your statement of primary differentiation. Example: "provides a quick visual reference with the ability to dig deeper once the “low hanging fruit” has been identified."NameThis field is for validation purposes and should be left unchanged.
