Enter you target customer segment in here. For example: "town planners" (don't include the quotes.)
Enter the statement of need or opportunity in here. For example: "need to make good decisions around the location of services"
Product or service name
Product category - what kind of product or service is it?
Key benefit or compelling reason to buy. Example: "visualises the availability of social inclusion offerings to aged people." Note: this is the end of your first sentence.
Optional (but with bonus points!) you can add this final sentence. Name the primary competitive alternative. Example: "reading through pages of statistics"
Add your statement of primary differentiation. Example: "provides a quick visual reference with the ability to dig deeper once the “low hanging fruit” has been identified."
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