Earlier this year, Google retired their previous version of Google Analytics and replaced it with version 4, or GA4.
I have to say: not a fan.
It feels like it’s more tailored to larger organisations and corporates. Not particularly small-business-friendly.
Fortunately, I found an alternative, and it installs right inside WordPress!
I’ll need to do a more in-depth video at some stage, but here’s a quick intro to Matomo Analytics, and where you can find key things.
