Goodbye GA4. Hello Matomo!

Earlier this year, Google retired their previous version of Google Analytics and replaced it with version 4, or GA4.

I have to say: not a fan.

It feels like it’s more tailored to larger organisations and corporates. Not particularly small-business-friendly.

Fortunately, I found an alternative, and it installs right inside WordPress!

I’ll need to do a more in-depth video at some stage, but here’s a quick intro to Matomo Analytics, and where you can find key things.

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