Sometimes the little things can make a difference
Loo paper. Pretty commoditised. They’re all saying the same thing. They all look very much the same. But wait! Something …
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The 3 science-based rules of writing
3 great tips from Ariyh: One quick note on the last one: the studies used here were measuring how long people …
Imposter Syndrome is good. Here’s why.
Ever felt like you couldn’t speak or write about your industry because you don’t know enough? or you’re not qualified? …
Resistance is futile
Is Google facing a Kodak moment? Instead of “googling” for answers and clicking through various results to find what you’re …
Where are the people?
People don’t know or care about your business as much as you’d like them to. So it can be a …
Do more of the wrong thing, more efficiently
I heard this quote on a podcast recently, and it was of course a great reminder of what happens when …
