Do more of the wrong thing, more efficiently
I heard this quote on a podcast recently, and it was of course a great reminder of what happens when …
Do this when your web designer asks you for keywords
Have you been asked for a list of keywords for your website? Instead of brain-dumping a long list of random, …
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Uncovering Your Small Business’ Ideal Customer: A Guide to Defining Your Target Audience
As a small business owner, it is essential to understand your target audience. Knowing who you are trying to reach …
Uncovering Your Small Business’ Ideal Customer: A Guide to Defining Your Target Audience Read More »
How to conduct market research for your small business
Market research is an essential part of starting and growing a small business. It helps you to understand your target …
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How valuable is free strategy?
How often do you see something like “Book a free strategy session” as a call to action? It’s something that …
