Starting a new business? Don’t choose a name like this!

Please don’t use a Three Letter Acronym (TLA) to name your new business. Trust me on this – there is a method in my madness! 🙂

In this video, I look at some famous examples of TLA business names and break down 7 pointers to determine a good name.

They are:

  1. Distinctiveness
  2. Brevity
  3. Appropriateness
  4. Pronoucability (is that a word?)
  5. Likebalility
  6. Extendability
  7. Protectability

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