3 great tips from Ariyh:
- Keep your words short. Don’t try to impress with large words and jargon
- Keep your sentences short. Like this one.
- Use and exciting, anxious or hopeful tone
One quick note on the last one: the studies used here were measuring how long people read. They weren’t measuring sales or conversion rates.
Actually, a second note as well :). If your brand personality means that these 3 one suggestions don’t make sense, then go with your brand personality.
And finally a pro tip: Paste your original content into ChatGPT and ask it to rewrite your content in one of the above tones, and change passive voice to active voice.