The 3 science-based rules of writing

3 great tips from Ariyh:

  1. Keep your words short. Don’t try to impress with large words and jargon
  2. Keep your sentences short. Like this one.
  3. Use and exciting, anxious or hopeful tone

One quick note on the last one: the studies used here were measuring how long people read. They weren’t measuring sales or conversion rates.

Actually, a second note as well :). If your brand personality means that these 3 one suggestions don’t make sense, then go with your brand personality.

And finally a pro tip: Paste your original content into ChatGPT and ask it to rewrite your content in one of the above tones, and change passive voice to active voice.

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