Sometimes the little things can make a difference

Loo paper. They’re all pretty commoditised, wouldn’t you say? They’re all saying the same thing. They all look very much the same.

But wait! Something different!

Here’s one in squared-off cardboard packaging instead of the snug plastic wrapping everything else comes in.

Now as it turns out, Who Gives a Crap actually has a pretty good story behind them which obviously helps. But even without this real and meaningful distinction, the packaging alone is different to what everyone else in this aisle is doing.

How does your product or service look? Are you plastic-wrapped like everyone else?

Or brave enough for some different packaging?

About The Author

Get the free worskheet:

13 ways to differentiate your business.

Don't think about it. Do it. Start being meaningfully different today.

We don’t spam! Read our privacy policy for more info.

Why You?

Download our free worksheet to get started!

Strategy first

Get clarity and direction.

Logo design

First impressions matter.
Look the part!

Website design

Your digital home. The property you control.
Make it count.

Ongoing Content

Demonstrate your expertise. Separate yourself from your competition.

Website support

Keep it safe from hackers and in tip-top shape!

Scroll to Top