Sometimes the little things can make a difference

Loo paper. They’re all pretty commoditised, wouldn’t you say? They’re all saying the same thing. They all look very much the same.

But wait! Something different!

Here’s one in squared-off cardboard packaging instead of the snug plastic wrapping everything else comes in.

Now as it turns out, Who Gives a Crap actually has a pretty good story behind them which obviously helps. But even without this real and meaningful distinction, the packaging alone is different to what everyone else in this aisle is doing.

How does your product or service look? Are you plastic-wrapped like everyone else?

Or brave enough for some different packaging?

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