Resistance is futile
Is Google facing a Kodak moment? Instead of “googling” for answers and clicking through various results to find what you’re
Where are the people?
People don’t know or care about your business as much as you’d like them to. So it can be a
Do more of the wrong thing, more efficiently
I heard this quote on a podcast recently, and it was of course a great reminder of what happens when
Do this when your web designer asks you for keywords
Have you been asked for a list of keywords for your website? Instead of brain-dumping a long list of random,
Uncovering Your Small Business’ Ideal Customer: A Guide to Defining Your Target Audience
As a small business owner, it is essential to understand your target audience. Knowing who you are trying to reach
How to conduct market research for your small business
Market research is an essential part of starting and growing a small business. It helps you to understand your target