How valuable is free strategy?
How often do you see something like “Book a free strategy session” as a call to action? It’s something that
Are you certain about this?
The art of positioning involves figuring out what’s meaningful in the mind of your ideal customer. Not what you think
There is no excuse for this any more: QR code fail #752
On a recent trip to Sydney, we were looking for somewhere for dinner. One of the restaurants at Darling Harbour
Do one thing in 2023
My tip for 2023? Pick one thing. Just one. It might be a revenue goal. It might be a staffing
An intentional choice for product photos
When it comes to showcasing a product in a photo, it can be tempting to focus solely on the item
Look, but don’t copy them
Have you noticed that Facebook and Instagram have changed a lot of late? “Suggested for you” instead of posts by