Do this when your web designer asks you for keywords
Have you been asked for a list of keywords for your website? Instead of brain-dumping a long list of random, …
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Uncovering Your Small Business’ Ideal Customer: A Guide to Defining Your Target Audience
As a small business owner, it is essential to understand your target audience. Knowing who you are trying to reach …
Uncovering Your Small Business’ Ideal Customer: A Guide to Defining Your Target Audience Read More »
How to conduct market research for your small business
Market research is an essential part of starting and growing a small business. It helps you to understand your target …
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How valuable is free strategy?
How often do you see something like “Book a free strategy session” as a call to action? It’s something that …
Are you certain about this?
The art of positioning involves figuring out what’s meaningful in the mind of your ideal customer. Not what you think …
There is no excuse for this any more: QR code fail #752
On a recent trip to Sydney, we were looking for somewhere for dinner. One of the restaurants at Darling Harbour …
There is no excuse for this any more: QR code fail #752 Read More »
