Outdo your competition by reversing the polarity
Some products and services can be hard to differentiate. Industries can become a bit samey. If you’re in this situation, …
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Brand Strategy – What’s the point?
What’s a brand? Jeff Bezos is quoted as saying, “Your brand is what other people say about you when you’re …
Just maybe, it’s not the internet killing your business
Jeff Bezos (Amazon) has been quoted as saying, “Your brand is what other people say about you when you’re not …
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The slightly scary way to differentiate your business
Being safe makes it difficult to really differentiate yourself from your competitors. You might have to do something a little …
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We took our own advice: introducing The Intentional Branding Company!
If we were advising a client in our situation, we know what we would have recommended. So, we finally did …
We took our own advice: introducing The Intentional Branding Company! Read More »
Strategy: What does that word even mean?
Strategy is one of the most overused buzzwords in business today. Everyone is offering a strategy for something, but often …